4 Techniques to Instantly Dominate your Local IT Market.

As an IT business owner, you understand the importance of building your online presence and increasing your digital marketing efforts to stay competitive. Particularly nowadays when the door-to-door prospecting of local businesses is limited, and all in-person business events are cancelled.

But building a digital marketing strategy can appear daunting or hard to execute without extensive in-house resources, tools and expertise.

While there is no substitute for a long-term strategically crafted marketing plan, there are some sure-fire techniques to jump start your web presence and get an immediate edge over your competition.

1. Fixing your business listings

Business listings are an online summary of your IT business’s essential information like Name, Address, Phone number and Website URL.

For clients to find you when they’re performing a local search, your business information needs to be accurate and propagated across the web to listings aggregators and online directories. We’re all familiar with Yellow Pages, Yelp and TripAdvisor for hospitality businesses but there are hundreds of directories and review sites out there.

While all may not be relevant to your business, the rule of thumb when it comes to listings presence is more is better. One solid way to boost your SEO strategy is to leverage online citations across the web.

What are citations?

Citations are when your business is mentioned somewhere online. The more citations your business has, the more likely it is to appear higher in search rankings.

Now, you probably don’t have available the many hours it would take to update all those listings manually, you have a business to run. Which is why we offer our clients a single dashboard to control how their business information appears across the internet.

With the click of a button, they can instantly create and update listings across 300+ sites and directories. And even better protect their information from third-party changes, gaining control over how their brand appears online.

2. Increasing your online reviews

Nothing beats social proof. Your website might be boasting dozens of customer testimonials, but your prospect’s journey starts with a Google search, often times on mobile. Which is why it is crucial for you to manage and request reviews for major review sites like Google.

Online reviews are critical for your IT business. Bad customer service is one of the leading causes of churn for IT businesses. It’s why customers end up switching to a new Managed Service Provider. It’s also why referral-based customer acquisition is dominant in the industry.

The next best thing to getting your customer to recommend you to a friend is to get your customer to recommend you to the whole world by leaving you an online review on a major site like Google.

Positive reviews signal to Google that your website is of high value and qualified at servicing customers and therefore worth ranking.

Positive reviews signal to Google that your website is of high value and qualified at servicing customers and therefore worth ranking.

So, to boost your online reputation, make it a habit to request online reviews from your clients, bake it into your customer support process or your ticketing system.

And if you wish to scale your review collection process, we offer our clients an automated way to request reviews via email or SMS trough our easy to manage platform.

3. Targeting paid local search results

If your organic ranking is not yet where you want it to be for local search results, that is if you are not showing up on the first page of Google for IT services, one quick fix is to leverage search advertising.

You can bid on keywords relevant to the services you offer and the locations you wish to target.

You can easily create a Google Ads account yourself and get your Ad up and running in a matter of minutes. The caveat is that with the way the bidding system works, optimization is crucial to get the best results for your budget.

If you don’t invest the time and attention needed to optimize your Ad, you risk spending all your budget on nonqualified, low quality leads.

You need to pay attention to your Ad copy, select the right long-tail keywords (not generic broad search terms), identify negative keywords (budget killers) and consistently manage budgets and bids effectively.

You have your work cut out for you if you plan to do this yourself and we know that hiring an in-house Ad Specialist is often out of reach for most IT businesses.

Which is why we offer our clients fully managed Google Ads campaign. We consistently monitor and optimize your bids and campaigns and provide transparent, real-time reporting trough our dashboard.

We also offer “Do It Yourself” automated tools like our Google Ad robot which is a great option for low budget Ad campaigns. It leverages machine learning to optimize your ad based on your keywords, location, and industry statistics.

4. Making your Website Search Engine Friendly

Search engines strive to create the best user experience possible, therefore they will prioritize websites and webpages that are relevant for the query and optimized for various devices like desktop and mobile.

Your website needs to prioritize 2 key aspects: Structure and User Experience.

By using the relevant keywords in your titles, meta descriptions and pictures Alt-text, you are helping Google identify your content as relevant for related queries. Proper sitemaps are also crucial to help understand how your various pages relate to one another so make it a habit to leverage internal linking.

One other key aspect for ranking is also user experience. Search engines tend to downgrade websites with slow loading speeds. Test your website’s speed score regularly and procced to optimizing its content following Google’s recommendations.

For more recommandations on how to get dominate your local IT market, reach out to our team. We will provide you with a free marketing consultation based on your goals and insights from your competitors’ brand presence.

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