A 2021 Guide to Web 5.0 Channel Marketing In an indirect sales model, channel partners are the main route to market for many technology brands. This is precisely why technology vendors have been developing co-marketing campaigns for their IT channel partners to create...
How to Grow your IT Business with Managed Marketing? “Marketing is one of the biggest areas partners need help with,” said Boon Lai, vice president of global partner marketing at Cisco. As a business owner, marketing is not your #1 priority – you’ve got many...
