Are you an MSP or IT provider feeling lost in a sea of competition? Has your growth been stagnant or flowing backward? If you are not getting the traffic you need for your business, it might be time to rethink your online strategy.
You work hard to deliver amazing customer service every single day, and more people need to know how great you are! Continue reading if you want to learn how you can begin making waves in your local market and ensure the information you are putting out is casting you in front and center where you belong.
Upgrade Your Website
Has it been a few years since you have updated your website? If it has, it might be time for an overhaul. Let’s face it, nothing is a bigger turn off for a potential customer than having to interact with a non-secure, outdated website.
Your website is your virtual storefront, so ensure you are putting your best foot forward with a fast, secure site, perfectly optimized for delivering a user-friendly experience that builds trust with your brand.
Get Found with SEO
It takes more than a stunning website to drive traffic and interest to your business. The way Google and other search engines calculate relevance on search results is through insightful and related content to what an individual is searching for.
You can achieve relevance and gain trust as a local expert by utilizing keywords, and posting engaging, knowledgeable content on your website. This is achieved through the web copy itself, or regular additions to the site with blogs.
While older content can be just as insightful, people are more inclined to engage with something current, so ensuring your content is up to date is key.
Build Trust and Awareness of Your Brand
You work hard to deliver exceptional service to your customers, and that’s something people should be aware of!
A customer is more inclined to purchase from a business if they have a more positive rating than others in the area. If you are looking to build your star power, and drive more customers to your business, it’s time to get proactive and encourage your dedicated customers to submit their feedback to places like Facebook or Google.
At CX Atelier, we know building an online presence can be overwhelming when flying solo. We are experts in marketing for B2B technology companies, and we know the strategies you need to succeed in this highly competitive industry.
Contact us to get starting on your journey of growth.